Published in 2009, this book claims to turn marketing principles on their head. Instead of focusing on price, features, service and quality, Sinek suggests a reversal of priorities. Start with the "why", clearly explaining the purpose, cause or belief. This can connect to the values and beliefs of early adopter clients (who are very loyal to your "why").

The "how" and "what" in Sinek's formula only come after "why".

He cites Apple, Harley Davidson, and Southwest Airlines as successful proponents of this approach. With customers being willing to accept less choice, higher prices, or some other inconvenience in order to access the company's products or services (such as Apple customers queuing through the night for the release of a new iPhone).

What Sinek is advocating goes well beyond the Vision, Mission and Values of an organisation. It is about an emotive narrative that can communicate purpose/cause/belief, clearly and in words.

The book is certainly inspiring, and relevant to some areas of marketing. It has since been overtaken by a rise and fall of influencers, mass acceptance of sustainability/ESG, and broader attempts by business to tap into loyalty rather than (price) manipulations.

While I'm sympathetic to the power of these ideas in a small subset of cases, I remain sceptical of their full application for most organisations (who continue to compete on price, features, service, and quality). Is Sinek's core thesis only applicable to exceptionally well-positioned businesses?

Thank for the cute notes.😉
Thank you for the free gift bookmarks. 🥰
All books in good condition.
Recommended 🤩🤩🤩🤩👍🏻
Will definitely buy again. need to finish these books first. 😆

"Start with WHY"
Everything we do, there's always a big WHY.
What's your WHY?

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2y ago
Yes. But ensure that the skill has been activated in the skills store first. Search for Apple Music under skills in the Alexa app log in to your Apple Music account and you’re good to go. With Apple Music, i find it works better with playlists if you set it as the default service. That said, lately I haven’t been able to play my own playlists using Alexa.

Absolutely nice.
Nicely pack with plastic protector
Nicely arrived
Nicely free gift even I didn't request any book I want and they gave me the best random. Totally nice and awesome seller.
Nicely new and zero damage of the book
Definitely I will come back for more.